B Corp

We're proud to be a B Corp and are passionate about innovation, change and development in the outdoor industry!

B Corporation (or B Corp) is a certification for ethical businesses who work not just for profit, but to benefit people and the planet.

Find out more about our B Corp Accrediation and the B Corp movement online here: B Corp - Pure Outdoor

We don’t want to mark our own homework on ethics, so by joining the B Corp movement, we're committed to continual improvement. 

Based on the B Impact assessment, Pure Outdoor earned an overall score of 93.8. The median score for ordinary businesses who complete the assessment is currently 50.9.

Impact Reports

We're committed to continual improvement and as part of this, we aspire to be transparent with our progress. We submit an annual Impact Report every February. Check out what we've got up to and how we got on this year

>> Download our 2023 Impact Report

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