B Corp Certified – Commitment to Sustainability

 We’re incredibly proud to be a certified B Corporation (B Corp) and are passionate about driving innovation, positive change, and sustainable development within the outdoor industry.

B Corp certification is awarded to ethical businesses that meet high standards of social and environmental performance, accountability, and transparency. It recognises companies that use business as a force for good—not just to generate profit, but to create lasting benefits for people and the planet. By becoming a B Corp, we’ve aligned ourselves with a global movement of organisations that are committed to building a more inclusive and sustainable economy.

Find out more about our B Corp Accrediation and the B Corp movement online here: B Corp - Pure Outdoor

At Pure Outdoor, we don’t want to mark our own homework when it comes to ethics and sustainability. That’s why we joined the B Corp movement—to hold ourselves to account and continue improving how we operate. Based on the rigorous B Impact Assessment, we earned an overall score of 93.8, well above the median score of 50.9 for businesses who complete the assessment.

We also produce an annual Impact Report every February, where we share updates on our progress, goals, and areas for improvement. Transparency matters, and we're committed to making our journey accessible to everyone.

Impact Reports

We're committed to continual improvement and as part of this, we aspire to be transparent with our progress. We submit an annual Impact Report every February. Check out what we've got up to and how we got on this year

>> Download our 2023 Impact Report

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