Our Mission

We are in business to inspire and educate through adventure.


Our mission is to provide world-class training and outdoor experiences that are safe, accessible, innovative and inspiring with the least possible environmental impact.


Success is measured not through profits, but through the quality of what we do, customer satisfaction and positive impact on society and the planet.


Not only do we strive to cause no unnecessary harm to the environment, we are formally committed to donate the equivalent of 5% of annual revenues to social and environmental causes through The Pure Outdoor Foundation (including in-kind donations).


Our values reflect those of a business established by a group of friends on a glacier. First of all, it must remain fun, however in no particular order we must inspire people, discover adventure in everything we do and protect the environment


Customer Charter

At Pure Outdoor we pride ourselves on our commitment to customer care and providing the highest standards possible. We aim to provide services, which exceed our customer's expectations. In order to achieve these standards, we aim to create an environment where customers can expect:

  • A centre that is clean, attractive and a pleasant place to visit
  • Friendly, knowledgeable and professional staff that can help you get the most enjoyment and benefit from your visit
  • A wide range of activities for people of all ages and abilities
  • A safe and secure environment
  • Up to date and accurate information to keep you informed of all available activities at the centre
  • Opportunities to comment on the quality of our service
  • Our high standard of customer care is maintained through staff training, operational standards, reviews, and feedback and by empowering our staff to do whatever they deem necessary to care for customers and keep them safe.